The Social Media Housewife

So, I can no longer deny it. I am obsessed with reality television.

You name the show I watch it. I either watch it religiously or I have seen an episode or two. After watching three Housewives reunion shows tonight, I started to notice how much they mentioned  social media and the benefits of it for them as a brand. They often mentioned their blogs, twitter accounts and even Facebook.

 Part of what makes the Housewives Reunion show so popular is that Andy Cohen, the host, has the foresight to give people the opportunity to share their stories around the show and directly interact and engage with him, the cast and the network.

All the questions he reads come directly from a twitter followers of Bravo and the show.  It seems that their audiences love following these so-called "celebrities" and it is working very well for them. This genre has really boomed within the social media conversation and through these tools, the starts of reality shows have been able to optimize an online presence and create strong and certainly long lasting connections with their audience. I have never personally submitted but a question but it makes a huge impact as a viewer to know that I have the choice to become a part of the conversation. I recently read a quote from a Marketing Director that perfectly exemplified my feelings about social media and reality TV, it said  "“Social networks aren’t about Web sites. They’re about experiences.” The interaction between reality television stars and their audiences is all about creating an experience and not just about clicking on a website.